Facing Goliath: Overcoming Predator-Competitors

In Facing Goliath: Overcoming Predator-Competitors, Dandridge shows you how to survive and thrive, despite your biggest, toughest competition. By the end of this book, you'll be able to adapt or directly apply what you've learned to your own situation.

You're driving the car...

You've been handed the keys to a failing business and told, 'You have six months to turn it around or we're shutting it down.'

That's the challenge faced by salesman John Austin when he reluctantly agrees to step in as interim manager of the struggling, family-owned Stone Builders Supply. Part lumberyard and part old-fashioned hardware store, the once-thriving third generation company is beginning to show its age. Facing stiff competition from the store's big-box competitor, Goliath Home Improvement, Austin races against time to revitalize the small business before the owner pulls the plug.

In this entertaining and easy-to-read business fable, you'll find yourself engaged in Austin's struggle while you learn valuable lessons that you can apply to your own business.

You'll learn:

  • about the often misunderstood and elusive concept of the 'customer experience' and why it's replaced customer service.
  • how to improve the Impact Quotient of your own business.
  • the 3 primary triggers that set off a word-of-mouth explosion. By the way - there are only 3.
  • You'll get a checklist for monitoring and improving your company's performance; not just what to do, but how to do it and why it works.

Facing Goliath is for anyone who's ever faced an intimidating foe, even if that foe happens to be your own self-imposed limitations.

How Mike can help you:

After you're read Mike's books, you're going to want to invite him to speak at your company. Before you call him, make sure you watch Mike's online introduction... then pass the address to others and call Mike at (254) 624-6299 or write him an email.