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Three books prove Mike's knowledge:

• Facing Goliath: Overcoming Predator Competitors
• Thinking Outside the Bulb (republished by Wizard Academy Press (link opens new window) under the title The One Year Business Turnaround)
• His first book, The Divine Spark, explores the belief that all successful acts of creativity follow the pattern of Creation as described in the opening chapters of Genesis.

Featured Product:

Facing Goliath: Overcome Predator Competitors

In this entertaining and easy-to-read business fable, you'll find yourself engaged in a business owner's struggle while you learn valuable lessons that you can apply to your own business.

• You'll learn about the often misunderstood and elusive concept of the 'customer experience' and why it's replaced customer service.
• You'll learn how to improve the Impact Quotient of your own business.
• You'll learn the 3 primary triggers that set off a word-of-mouth explosion. By the way - there are only 3.
• You'll get a checklist for monitoring and improving your company's performance; not just what to do, but how to do it and why it works.

In Facing Goliath: Overcoming Predator-Competitors, Dandridge shows you how to survive and thrive, despite your biggest, toughest competition. By the end of this book, you'll be able to adapt or directly apply what you've learned to your own situation.

Special web-only price $15.00

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The One Year Business Turnaround

Convincing the customer to choose you over all other options has become more challenging - and more important - than ever. The way to thrive is to provide a buying environment so dynamic and inviting that your customers will want to come back again and again. In other words, it's about the world inside your door - where you meet, or fall short of, your customers' expectations - i.e. the "Personal Experience Factor."

The One Year Business Turnaround is an inclusive guide that provides you with a year's worth of tools and skills you can use to create an exciting Personal Experience Factor that is unique to your business. Based on field-tested results and filled with simple strategies and illuminating ideas, this book is a must-read for any business person looking for new ways to succeed.

"In The One Year Business Turnaround, Mike reveals fifty-two tested techniques that helped him build his electrical supply company to more than one million dollars a month in sales, even though he was challenged by Home Depot on the left and Lowe's on the right. Sound like something you might want to read?"
- Roy H. Williams, New York Times and Wall Street Journal bestselling author of The Wizard of Ads trilogy

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